There are copious tutorials, demos and walk-throughs that illustrate how to apply machine learning algorithms to perfectly-manicured data sets. But this doesn’t reflect real-life situations for those who have big opportunities to find big value. What happens when your dataset is massive and unformatted, such as the internet search history for…everyone? Maybe you built some very good models - now what? Learn how to generate powerful modeling features, apply the appropriate ML algorithms, and generate value every time.