Rocket Internet: The World's Largest Internet Incubator


Rocket Internet selected MapR for their Hadoop-based Marketing Analyses Platform. Rocket, the world's largest Internet incubator, has been building online companies since 1999 and has created over 100 market leading companies in 50+ countries. Rocket is now using the power of the MapR Distribution for Hadoop to deliver an enhanced analytics engine, which can better determine the impact of each marketing channel and each keyword on overall client business. In terms of real-world return, the performance gains are allowing the company to better optimize marketing spend down to a single keyword.