Sydney-based Quantium is Australia’s globally recognized leader in the development of data-driven insights and ideas. Quantium is a fast growing company offering services in customer analytics, technology and decision support, media and market activation, and data driven insights to many of Australia’s largest companies, including Woolworths, National Australia Bank and Foxtel.
Quantium selected the MapR Distribution including Hadoop to improve its ability to perform analysis on large volumes of data without having to spend time restructuring the data. The company’s selection criteria included the ability to gain faster time to market at a reduced cost, improve analytic performance, enable real-time ad-hoc queries, and perform security management and audits. Additional required capabilities included:
- Real-time analytical queries with low latency query response (usually under 50ms) to support live interactive systems.
- Automated large processing tasks to facilitate fast query execution and data retrieval in an interactive environment. This includes everything from large-scale processing of unstructured data to generating client reports for Quantium CheckOut®, a tool developed to provide a rich understanding of shopper behavior as well as in-depth analysis of category, brand and product performance.
- Ad-hoc queries and analysis that facilitates both ad-hoc analysis for clients and experimentation leading to the development and innovation of new products.