Lazada Group has selected the MapR Converged Data Platform to power its ecommerce operations in Southeast Asia. Lazada, the number one online shopping and selling destination in the region, will use MapR to leverage Hadoop and Spark to analyze behavioral data in real time as well as to centralize and process data from systems located in multiple countries.
Lazada has over 10 million customers in the region and offers almost 16 million products across more than 13 categories to consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
The first planned use case for MapR will be to leverage Spark and Hadoop to capture more data in greater detail to service customers in a more cost effective way. By providing a unified and more granular view into operations and customer online behavior in real time, the MapR Platform will centralize marketing data from systems located in multiple regions. This will help Lazada gain a 360-degree view of marketing, including immediate insights on segments, campaigns and products in order to optimize marketing spend and provide more personalized services to customers.