Kenshoo integrated MapR into their company in less than a week, without needing to write a single line of code.
With their MapR solution including Sqoop and Hive, Kenshoo is able to provide entirely new services to their clients. “There is a benefit to every department,” says Hasson. “We can support bigger customers, perform new kinds of algorithms, and run more complicated models. Our research department can start asking whole different types of questions. There is not a question too complicated when you start working with Hadoop. The value of Hadoop is priceless because now we can do things that were impossible before.”
Kenshoo, the global leader in predictive media optimization technology, powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Using Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath, and Kenshoo Halogen, brands, agencies and developers direct more than $200 billion in annualized client sales revenue through the platform. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos.
IN THE NEWS
Kenshoo Adopts MapR to Expand Services in Large-Scale Predictive Marketing Platform
Kenshoo Integrates MapR in Less Than a Week, No Coding Required