Dentsu ix, a joint venture between digital agency razorfish and Dentsu, the world’s leading advertisement firm, has deployed the MapR Distribution including Hadoop as the underlying technology for its Next Generation Communication Platform (NGCP) solution. The MapR Distribution enables Dentsu ix to cost-effectively leverage vast amounts of data for real-time analysis and strengthen the success of the digital marketing services it provides for clients.
The ability to rapidly access, analyze and take action on information from multiple sources provides a competitive advantage in the advertising industry, as successful online-to-offline and omni-channel commerce campaigns are increasingly driven by effective data analysis. Dentsu ix recognized the importance of leveraging big data with its NGCP and decided to utilize Hadoop technology for data management. The MapR Distribution including Hadoop is an enterprise-grade platform which enables Dentsu ix to process a variety of sales information, search logs, and other real-time data for its data-driven marketing efforts within the NGCP, helping clients to effectively build strong brand relationships with their customers.
The MapR Distribution was chosen for its unique features, including:
- A file system fully supporting random read/write processing, as well as the industry standard NFS (conforms to POSIX) interface to accelerate real-time data analysis and processing for data-driven marketing at business speeds.
- A redundant, node-based job management system that stabilizes service levels by maintaining the status of every job within the cluster, eliminating the need to start a job over from scratch if an error occurs.
- A decentralized and redundant metadata management feature that is optimized for performance and able to exclude single points of failure. This reduces the number of servers needed, optimizes operations, and cuts down on total cost of ownership (TCO).