Cardlytics: Pioneer of the Global Card-Linked Marketing Industry

Advertising-Media-Entertainment
Technology-Information-Services

Cardlytics is the advertising & technology company that pioneered Card-Linked Marketing. Cardlytics targets ads to millions of individual consumers based on their recent purchase behavior. Through partnerships with nearly 400 banks, including Bank of America, PNC Bank and Lloyds Banking Group, the company has insight into consumer spending across all stores and categories for 70% of US households. This insight reveals a Whole-Wallet perspective that tells advertisers where their customers shop outside of their stores. Thousands of advertisers use Cardlytics’ patented technology to reach consumers with relevant messages without personally identifiable information ever leaving the bank. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston, New York and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.



"Michael Fabacher's team did a bake-off between four SQL-on-Hadoop tools before selecting Drill to aid with the analytics.
'None of them could support everything we wanted,' Fabacher said, pointing to the relative newness of the technologies. But he gave credit to MapR for working with Cardlytics to add specific SQL functionality that the company required, including window functions for gathering values from a set of rows in a data store, automatic partitioning of data to boost query performance and new types of joins."
Source: Search Data Management, July 31, 2015, "SQL on Hadoop tools help users navigate enterprise Hadoop course"

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