Sportsbet deployed MapR to cost-effectively manage surges in demand and handle sensitive transaction data

Sportsbet is an industry-leading digital e-commerce business in the online wagering sector with over two million Australian customers and accounts for approximately 23% of Australia’s online wagering market. The need to cost-effectively manage surges in demand, while simultaneously handling sensitive customer transactions, led the company to adopt a hybrid cloud environment including the MapR Data Platform.

Altitude Digital

Altitude Digital delivers technology that optimizes and streamlines the connection between buyers and sellers of online video and mobile advertising. While their technology platform serves both advertisers and publishers, Altitude Digital’s primary goal is to provide publishers with technology and data that simplifies the selling of media and maximizes their revenue. Altitude Digital is one of the fastest growing video advertising marketplaces and is listed in comScore’s Top 10 list of largest video platforms and is #6 largest network according to Quantcast.


Delivering SD and HD digital content for traditional television broadcast and in multiple formats, such as IPTV and mobile devices, MediaHub relies on MapR and its strategic partner, Contexti, to cost effectively manage its growing content repository and to support future analytic services.


The MapR solution has provided IRI with a cost-effective and flexible platform to support their anticipated growth. They’ve been able to build a fully functional production system in only six months. The new system has been able to speed up processing time while reducing mainframe load. As a result, IRI is able to save more than $1.5 million annually.

Millennial Media

Millennial Media is the leading independent audience platform in digital advertising. The company collects roughly 3-4 terabytes of log data per day from their ad servers. This data is used primarily as an input to the optimization systems for their mobile ad campaigns, where they can place ads for clients and evaluate the effectiveness of those campaigns by analyzing media and site performance as well as consumer behaviors. Millennial Media evaluated multiple Hadoop distributions and selected MapR.


Kobo sells world-class E Ink eReaders, Google-certified Android tablets, and free eReading applications for the most popular smartphones and tablets. It also offers one of the largest eBookstores with more than four million titles to customers in 190 countries, across 71 languages. Kobo uses the MapR Platform as their central data hub. The ability to store virtually unlimited amounts of data has opened new opportunities for their business.


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