Harte Hanks Evolves its Big Data Strategy by Adopting Apache Hadoop with the MapR Platform
San Antonio, TX and San Jose, CA

Harte Hanks and MapR Collaboration Provides Customers with Real-Time Analysis, Personalized Content Across Big Data 

 Harte Hanks (NYSE: HHS), a leader in developing customer relationships, experiences and defining interaction led marketing, and MapR Technologies, Inc., provider of the top-ranked distribution for Apache™ Hadoop®, today announced Harte Hanks is using the MapR Distribution including Hadoop to evolve Harte Hanks’ big data solutions. By adopting the MapR data platform, Harte Hanks enhances the performance, scalability and flexibility of its solutions, enabling its clients to more easily and quickly migrate, analyze and store massive quantities of data.

Used by customers across industries, including large retail, ad media, technology and financial services clients, the MapR data platform provides Harte Hanks with sophisticated data analysis and refinery capabilities. Additionally, Apache Drill is used to quickly analyze structured and semi-structured data to shorten the time to value from data. Harte Hanks is also integrating MapR and Splice Machine to seamlessly migrate customers’ traditional databases as they grow. With help from The EDI Project, this integrated solution makes scaling databases more straightforward and cost-effective, and it enables Harte Hanks’ clients to add and merge multiple new and existing databases.

“Harte Hanks is committed to staying on the forefront of the evolving data marketplace and partnering with MapR helps our clients adapt to the Big Data landscape,” said Sean Iannuzzi, head of technology and development, Harte Hanks. “This new solution that we collaborated on with MapR enables our clients to integrate all kinds of digital data, survey data, reference points and more, all while maintaining the performance and ease-of-use they’ve come to expect with us.”

Together with MapR, Harte Hanks can laser-focus on better addressing the needs of its customers through deeper analysis and flexibility of stored data and increased database capacity and performance. These enhanced insights will lead to smarter customer interactions through more personalized and relevant content delivery.

“Enabling Harte Hanks to immediately analyze vast amounts of critical data for their customers is a true testament of the value which the MapR data platform provides,” said Steve Wooledge, vice president, product marketing, MapR Technologies.  “We look forward to working with Harte Hanks and helping them build and expand their innovative business.”


About Harte Hanks

Harte Hanks partners with clients to deliver relevant, connected and quality customer interactions. Our approach starts with discovery and learning, which leads to customer journey mapping, creative and content development, analytics and data management, and ends with execution and support in a variety of digital and traditional channels. We do something powerful: we produce engaging and memorable customer interactions to drive business results for our clients, which is why Harte Hanks is famous for developing better customer relationships, experiences and defining interaction-led marketing. For more information, visit the Harte Hanks website at www.hartehanks.com, call (800) 456-9748, emailpr@hartehanks.com or follow us on Twitter @hartehanks or Facebook at https://www.facebook.com/HarteHanks.

About MapR Technologies

Headquartered in San Jose, Calif., MapR provides the industry’s only Converged Data Platform that enables customers to harness the power of big data by applying analytical insights in real-time to operational applications to improve business outcomes. With MapR, enterprises have an unparalleled data management platform for undertaking digital transformation initiatives to achieve competitive edge. World-class companies have realized more than five times their return on investment using MapR. Amazon, Cisco, Google, Microsoft, SAP and other leading businesses are part of the global MapR partner ecosystem. For more information, visit www.mapr.com

Media Contacts

Beth Winkowski
MapR Technologies, Inc.
(978) 649-7189

Kim Pegnato
MapR Technologies, Inc.
(781) 620-0016