Dentsu razorfish Selects MapR Distribution including Hadoop for its Next Generation Communication Platform
San Jose, CA

Enables leading Japanese digital agency to leverage Hadoop for real-time data analysis

MapR Technologies, Inc., provider of the top-ranked distribution for Apache™ Hadoop®, today announced that Dentsu razorfish, a joint venture between digital agency razorfish and Dentsu, the world’s leading advertisement firm, has deployed the MapR Distribution including Hadoop as the underlying technology for its Next Generation Communication Platform (NGCP) solution. The MapR Distribution enables Dentsu razorfish to cost-effectively leverage vast amounts of data for real-time analysis and strengthen the success of the digital marketing services it provides for clients.

The ability to rapidly access, analyze and take action on information from multiple sources provides a competitive advantage in the advertising industry, as successful online-to-offline and omni-channel commerce campaigns are increasingly driven by effective data analysis. Dentsu razorfish recognized the importance of leveraging big data with its NGCP and decided to utilize Hadoop technology for data management. The MapR Distribution including Hadoop is an enterprise-grade platform which enables Dentsu razorfish to process a variety of sales information, search logs and other real-time data for its data-driven marketing efforts within the NGCP, helping clients to effectively build strong brand relationships with their customers.  

“MapR was the absolute best choice in terms of cost and performance, including real-time capability and serviceability, which are key criteria behind this analytics system project,” said Mr. Hidenobu Sakata, senior technology director at Dentsu razorfish. “We felt that MapR presented a well-balanced mix of open source software with their patented technologies. The fact that MapR comes standard with enterprise-grade capabilities not found in other Hadoop distributions was a main focal point in our decision.”

The MapR Distribution was chosen for its unique features, including:

  • A file system fully supporting random read/write processing, as well as the industry standard NFS (conforms to POSIX) interface to accelerate real-time data analysis and processing for data-driven marketing at business speeds.
  • A redundant, node-based job management system that stabilizes service levels by maintaining the status of every job within the cluster, eliminating the need to start a job over from scratch if an error occurs.
  • A decentralized and redundant metadata management feature that is optimized for performance and able to exclude single points of failure. This reduces the number of servers needed, optimizes operations and cuts down on total cost of ownership (TCO).

“We’re excited to be part of the digital marketing platform that enables Dentsu razorfish to analyze data in real-time to optimally serve their clients,” said Martin Darling, vice president, Asia Pacific/Japan at MapR Technologies. “The enterprise-grade MapR Distribution is built to help ad tech agencies effectively manage massive amounts of data from multiple sources to drive successful ad targeting, analysis, forecasting and optimization.”

 

About Dentsu razorfish

Dentsu razorfish is a digital agency providing solutions in all areas of digital marketing by fusing together creativity, media, and technology. As a joint venture between Dentsu and razorfish, we provide marketing solutions by capitalizing on all of the assets of Dentsu and the Dentsu Group, as well as razorfish and their sister companies.

URL:http://razorfish.dentsu-razorfish.com


About MapR Technologies

About MapR Technologies

MapR enables organizations to create disruptive advantage and long-term value from their data with the industry’s only Converged Data Platform, which delivers distributed processing, real-time analytics, and enterprise-grade requirements across cloud and on-premise environments–while leveraging the significant ongoing development in open source technologies including Spark and Hadoop. Organizations with the most demanding production needs, including sub-second response for fraud prevention, secure and highly available data-driven insights for better healthcare, petabyte analysis for threat detection, and integrated operational and analytic processing for improved customer experiences, run on MapR. A majority of customers achieves payback in fewer than 12 months and realizes greater than 5X ROI. MapR ensures customer success through world-class professional services and with free on-demand training that 50,000 developers, data analysts and administrators have used to close the big data skills gap. Amazon, Cisco, Google, HPE, Microsoft, SAP, and Teradata are part of the worldwide MapR partner ecosystem. Investors include Google Capital, Lightspeed Venture Partners, Mayfield Fund, NEA, Qualcomm Ventures and Redpoint Ventures. Connect with MapR on LinkedIn, and Twitter.

Media Contacts

Beth Winkowski
MapR Technologies, Inc.
(978) 649-7189
bwinkowski@maprtech.com

Kim Pegnato
MapR Technologies, Inc.
(781) 620-0016
kpegnato@maprtech.com

www.mapr.com/company/press-releases