What is the problem with mobile? While most major retailers offer an app, the apps were basically an adapted version of the website. For distracted users with a small screen and no keyboard, this setup simply doesn't work. The consumer wants to find products relevant to them quickly without dealing with awkward links or search bars.
In other words, in order for an app to be effective, the content has to be different. Startups like BloomReach and major retailers like Walmart are already working on adapting mobile. How? By applying big data through reflected intelligence.
So, how can businesses use reflected intelligence to their advantage, specifically in improving the effectiveness of mobile apps for e-commerce? The possibilities are almost endless, but here are five to think about.
1. Mobile-Specific Design
2. Predictive Search
3. Product Recommendations Specific to Consumers’ Interests
4. Customer Recognition Across Platforms
5. In-Store Enhancement
Read my guest blog on CMS Wire for more on these possibilities.