Manny Puentes is an experienced executive leader in the digital advertising and software industries. As the CTO of Altitude Digital, Manny has driven the strategy and vision behind the industry’s first premium programmatic platform, designed to bring more efficiency, simplicity, and control to both buyers and publishers through innovative and intuitive software and tools. Manny is also currently the Product and Technology advisor for influencer marketing company TapInfluence.
“Big Data” is no longer a buzzword. Businesses big and small that don’t invest now in big data technologies risk getting left behind as the marketplace becomes more and more data-driven. In fact, a recent McKinsey and Company report suggested that companies that invest in big data and analytics consistently outperform their peers in both productivity and revenue.
Advertising has come a long way since the days of Don Draper. While data has always played a part in ad campaigns, big data has enabled a new era of advertising.
Blog Sign Up
Sign up and get the top posts from each week delivered to your inbox every Friday!