The Trade and Transportation area is experiencing hyper-growth for Hadoop use. Examples include:
- Inventory management - Retailers need a better understanding of customer basket size and structure, real-time access to inventory levels, and insight into trade and promotion effectiveness to help refine future advertising campaigns and align inventory levels by location.
- Fuel conservation - Airlines and trucking companies use Hadoop to track fuel consumption across their fleet to determine key factors for fuel consumption, (e.g., type of place, pilot flying style, weather conditions.) in order to improve efficiencies and save costs.
- Targeted Marketing - Hadoop is being deployed to increase sales volume and conversion rates, reduce stock-outs and lead times, and more effectively compete with alternative web-based options.
- Capacity forecasting - Firms need to get an updated view of order inventory to enable real-time pricing tools which incorporate projections and actual behavior to maximize high-fixed, low variable cost, inventory.